Reduction at source : an ongoing challenge

Eco-design consists of systematically factoring in environmental aspects from a product’s design and development stage onwards. Plastic & flexible packaging manufacturers constantly work to reduce their products’ environmental impacts, particularly by reducing their weight and volume.

Innovation drives reduction at source without comprising on functions, i.e. maintaining the packaging's performance and serving the user.

R&D departments factor prevention into every stage in packaging design to act on:

  • weight reduction
  • changes to shapes and volumes
  • choice of materials
  • materials distribution
  • choice of conversion process
  • choice of graphic process.


By optimising these parameters, plastic and flexible packaging can play a decisive role in prevention by reduction at source.

  WEIGHT 20 years ago TODAY average
REDUCTION at source
125 g yoghurt carton
5,8 g 4,5 g -17%
1.5 L water bottle
40 g 25g -38%
Mineral water bottle cap
3,1 g 1,8 g -42%
Tube 25,4 g 18,2 g -28%
Ready-to-cook vegetable bag
20 g 3,5 g -82%
1 kg frozen vegetable bag
12,65 g 7,5 g -37,5%
Ready-made meal tray
40 g 23 g -40%
Stretch film for 1 kg of food
1,275 g 0,9 g -30%
20L drum
1,2 kg 850 g -25%
EPS fish crate
100 g 82 g -13%

Plastic and flexible packaging complies with the authorised maximum content for heavy metals (lead, cadmium, mercury and hexavalent chrome), and with requirements on environmentally hazardous substances.